Brands That Dream. Elisenda Serra Masip

Brands That Dream

Por Xavier Oliver Conti, Elisenda Serra Masip

Formato: ePub  (Adobe DRM)
Protección:Adobe DRM
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Sinopsis

IKEA, El Bulli, Apple, Bausch& Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream . Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand– as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company.

Elisenda Serra Masip

< p > < span style="color: rgb(38, 38, 38); font-family: Georgia, serif; text-align: justify;" > Nacida en Barcelona en 1963, es licenciada en Filología, diplomada en Dirección y Gestión de Marketing y Función Directiva por ESADE y Posgraduada en Marketing por la UAB. < /span > < /p > < p class="MsoNormal" style="margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;text-align:justify;text-justify:inter-ideograph" > < span style="mso-bidi-font-size:10.0pt;font-family: & quot;Georgia & quot;, & quot;serif & quot;;color:#262626" > Consultora y asesora estratégica de comunicación y marca en Cognoscere, junto a Xavier Oliver Conti. Cuenta con una larga experiencia profesional en el mundo de la comunicación y el marketing. Ha ocupado los cargos de Directora de Comunicación del Grupo Planeta, de Marketing del Banco de Sangre y Tejidos de Cataluña, y del Gabinete de Comunicación del Instituto Catalán de la Salud. < o:p > < /o:p > < /span > < /p >
  • Editorial:
  • Libros de Cabecera
  • ISBN:
  • 9788494239779
  • Idioma:
  • Inglés
  • Tamaño:
  • Kb
  • Publicado:
  • Diciembre 29, 2013

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