The EGA Master case study.  Luis Aranberri

The EGA Master case study

By Luis Aranberri

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Since 1990 EGA Master has been engaged in the manufacturing of industrial hand tools and is now a leading brand worldwide. With 200 patents to their name and a 7% investment in R&D&i, EGA Master exports 90% of its products to 150 countries, with 40% going to emerging markets. EGA Master is today an unquestionable success story, but the question is: how has a family business been able to reach the most remote places, meet the highest quality standards and even manufacture for their own competitors, in only two decades?

Luis Aranberri

  • Publisher:
  • Universidad de Deusto
  • ISBN:
  • 9788415759249
  • Language:
  • Inglés
  • Size:
  • Kb
  • Published:
  • December 29, 2013
  • Empresa y Gestión

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